Median start of a first shoot
Every house photographed, at first light and at dusk
Aerial photographs in this season’s catalogue
The claim
“Buyers want to see the whole plot from above.”
They do, once. An aerial photograph answers where the boundary runs and how close the neighbours are, and every portal entry on this coast now opens with one. After the first, they are all the same photograph: a roof, a pool, a line of hedge.
What a buyer cannot see from the air is the room they will sit in. The sitting room at six in the morning, before the lamps and before the heat, is the room the owner actually lives in, and it is the photograph that makes someone book a viewing rather than scroll on.
What we did
Every house photographed twice, once at first light and once at dusk.
Our photographer arrives before sunrise and stays for the first two hours, then returns for the last hour of light. We print a plan of where the boundary runs instead of flying over it, and this season’s catalogue carries no aerial photographs at all.
Three first photographs
West terrace, 6:20 in the morning
Viewing booked from the first image
Entrance hall, 6:05 in the morning
Viewed twice before an offer
Pool pavilion, 7:40 in the evening
Six viewings in the first week
A drone is quicker and it costs less. It also produces a photograph of a house nobody has walked, which is the one thing this catalogue exists not to print.
Written between viewings · Havilon & Co.