Service 01 · selling a house
One partner, twelve weeks, and your house.
What selling through this office actually involves: who does the work, what it costs, what we need from you, and the three ways it can go wrong.
Lot 09, on the day it was measured. The survey takes longer than the photography
In one paragraph
The whole service, before the detail.
A partner values the house, writes the particular, photographs it with one photographer over a day, sends it to registered buyers eleven days before anything is public, conducts every viewing personally, brings you each offer in writing with the buyer’s chain set out, and stays on it through the survey to the keys. The fee is 1.5% on completion and nothing else. The term is twelve weeks and it does not renew by silence.
Sole, and it ends on the Friday
On completion, plus tax
Named on the letter, start to finish
What arrives
Four things you can hold in your hand.
Printed, posted, and yours to keep
Week 1
The instruction letter
Two pages. The fee, the twelve weeks, the date it ends and the partner who is named on it.
Week 2
The measured plan
Drawn floor by floor by a licensed surveyor, with the figure that will appear in the contract.
Week 3
The printed particular
One hundred and twenty words, signed, with the photographs. You correct it before any buyer reads it.
Week 6
Your catalogue number
A bound copy of the season’s catalogue with your house in it, and the entry it keeps after the sale.
The fee, in full
One figure, and no second invoice.
Payable on completion, plus tax
Charged once, on completion, and on nothing else. There is no listing fee, no renewal, and nothing to pay if the house does not sell.
What the figure carries
Floor by floor, by a licensed surveyor
One photographer, one full day
Written, signed and printed
Posted to registered buyers
An entry and its number, kept after the sale
From day twelve, same words, same photographs
Conducted by a partner, never in a group
Offers in writing, and the survey answered
Never charged
Listing or marketing fee
Withdrawal, at any week
Renewal
Reshooting on relaunch
What we ask for
Five things, and none of them urgent.
Bring what you have to the valuation. Everything missing can follow in week one, and none of it changes whether we take the instruction.
What the negotiation looked like
They turned down the first two offers on our behalf, in writing, with reasons. The third came in $500,000 over the guide.
Park Lane House · guide $9,400,000 · sold in 19 days
Week 8, Tuesday
Declined · 2.7% under the guide, from a buyer with a house to sell
Week 8, Friday
Declined · at the guide, but conditional on a survey we had already done
Week 9, Monday
Accepted · cash, no chain, exchanged eleven days later
Both refusals were put in writing, with the reason and the figure we expected instead. The vendors read them before either offer was answered.
The next step
An hour in the house, then a figure.
Nothing is signed at the valuation, and the number we write to you with is the number we would print. If it is not the number you wanted, we will tell you why.