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Category: Pricing

The week seven price cut, and how to avoid needing one

A reduction is read as an admission. Of the houses we saw cut this half year, the median took a further fifty-one days and still sold under the original guide.

Why we print the guide price, and what “on application” usually hides

A house with no figure beside it collects enquiries and loses buyers. Here is what happened to the three we tested.

Shown by appointment, sold by introduction.

The private line

(805) 555-0142

Monday to Saturday, by appointment

A private property office on the Santa Barbara coast. Twelve houses a year, shown first to buyers we already know.

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