A partner walks it with a tape, then writes to you with one number and the nine sales it rests on. Not a range, not a bracket, and not a figure chosen to win the instruction.
What you get
One number, and its evidence.
The same for a village house and an estate
60
min
In the house, room by room
Measured rather than inherited: we do not copy the last agent’s floor area, and we write down the things that will come up in a survey.
2
days
A figure in writing, posted
One number, the guide we would print, and the week we would launch. Emailed the same afternoon if you would rather not wait for the post.
9
sales
The comparables, listed
Nine sales within a mile and eighteen months, with what each achieved and how long it took. You can check every one of them.
Before you ask
Ours is often the lowest of the three.
Most vendors invite three agents. Ours is usually the middle figure, and about a third of the time it is the lowest. Four reasons we do not fix that.
i
A valuation is a forecast, not a compliment.
The number that flatters you in the kitchen is the number that sits on a portal for ninety days and then gets cut in public.
ii
An inflated guide costs you the first three weeks.
Those are the weeks when every registered buyer looks. A house still on the list in week nine is read as a house with something wrong with it.
iii
If two agents are twelve per cent apart, one of them is wrong.
Ask both for the sales behind the figure. The one that cannot list nine is guessing, and you will pay for the guess in time.
iv
We will tell you when not to sell.
Twice last year the honest advice was to wait for the spring catalogue, and both vendors did. The figures behind that advice are printed in the half-year report.