
A digitals day is the least glamorous shoot you will ever do, and the one agencies look at hardest. Clean light, no styling, nothing to hide behind.
Fitted plain clothing in a neutral colour, hair down and dry, skin clean. A second top in a contrasting tone. Flat shoes you can stand in for an hour. That is the whole list, and everything on it exists to keep the attention on proportion rather than wardrobe.
Makeup beyond moisturiser. Statement jewellery. A fresh haircut booked for that morning. Tan, of any kind. Anything that changes week to week gives a client information that will be wrong by the time they see you in person.
Digitals are not meant to flatter. They are meant to be accurate, which is a different and more useful thing.
Front, both profiles, back, one smiling, one neutral, full length and waist up. Daylight against a plain wall, no retouching. The whole set takes about forty minutes and gets updated every time your measurements or your hair change.
The full build: audit, styled studio day, ruthless edit, printed comp cards.
Fashion styling studio and model board. Editorial styling, comp cards, campaign prep, personal sessions.