Books get longer every year and say less. Three looks carry almost all of the decision, and everything after them is either support or padding.
One: the clean beauty frame
Head and shoulders, minimal makeup, hair off the face, even light. It answers the first question anyone has, which is what you actually look like. Shot badly it reads as a passport photo; shot well it is the page clients return to.
Two: the full length in motion
Proportion is the thing a client cannot judge from a portrait, and stillness hides it. One frame walking, turning or mid-step tells them how you carry clothes, which is what they are buying.
A book is a sequence, not a gallery. Three strong pages in the right order beat twenty good ones in none.
Three: the one with an opinion
Editorial, character, a styling idea that could not have been an accident. It shows range and, more usefully, shows that you can take direction and add something to it. Keep one. Two competes with itself.
Build the book
The full build: audit, styled studio day, ruthless edit, printed comp cards.