Measurements are the least interesting line on a card and the one that loses the most work. Stale numbers read as a booking risk, because the fitting is where the day falls apart.
Measured, not remembered
Someone else holds the tape, over one thin layer, standing normally. Numbers you have carried since your first agency are not measurements, they are a memory, and they are usually a centimetre or two kind to you.
How often
Every season, and after anything that changes shape: a training block, an injury, a year of growing. We date every set we take, so a client can see how current it is rather than trusting that it is.
A client who finds out at the fitting does not book you again. A client who knew in advance simply sizes for it.
Rounding, and what it costs
Rounding down a waist or up a height does not win a job, it wins a booking you then lose in the room. The card is a promise about a fitting; it is worth exactly as much as its accuracy.
Build the book
The full build: audit, styled studio day, ruthless edit, printed comp cards.