
Roughly a third of a typical book uses the model’s own pieces, refitted on the day. The trick is knowing which third to bring.
Anything cut close to the body: a good coat, a plain shirt, jeans that sit right, one knit. Fit is the only thing we cannot fix with pins on the day, and a well-cut plain piece photographs better than an interesting one that gapes.
Logos, loud prints and anything that dates to a specific season. They pull the eye to the garment and stamp a year on the picture, which shortens the life of the page by about eighteen months.
We are not photographing your clothes. We are using them to photograph you.
The jacket you always reach for, the shoes you actually walk in. Familiar clothes change how somebody stands, and that shows up in a frame long before anyone can name why. Bring those, even if they are plain.
The full build: audit, styled studio day, ruthless edit, printed comp cards.
Fashion styling studio and model board. Editorial styling, comp cards, campaign prep, personal sessions.