A comp card lands on a desk with forty others and gets about two seconds. Everything on it has to earn its place at that speed.
Five images, not nine
One clean beauty frame on the front. Four on the back: a full length, a profile, one with movement, one with an opinion. Nine small images read as indecision and none of them survive being printed at that size.
Numbers that are current
Height, bust, waist, hips, shoe, hair, eyes. Measured this season, not remembered from last. A card with beautiful pictures and stale numbers reads as a booking risk, because the fitting is where it falls apart.
The card is not a portfolio. It is a reminder for someone who already met you.
Printed, not emailed
Matte stock, generous margins, name large enough to read across a table. The cards that survive a desk pile are the ones that stay legible after being handled, stacked and dropped for three weeks.
Build the book
The full build: audit, styled studio day, ruthless edit, printed comp cards.