Social & content studio · Leeds + London · Est. 2017
Studio open · replies in 41 min · hello@feedra.studio
Social & content studio · Leeds + London · Est. 2017
Studio open · replies in 41 min · hello@feedra.studio
Where a brand gets found by people who were not looking for it. Five posts a week, hooks written for sound on, and formats retired the week they stop working.
5 × week
Publishing rhythm
9:16
Native ratio, always
4.1M
Views last quarter
+312%
Best 90 day lift
What we run here
01
The first frame does the work. We shoot openings as their own deliverable and test them against each other before the rest of the cut is finished.
02
Formats that can run twenty times: a returning question, a process, a weekly answer. A one off video is a cost. A format is an asset.
03
Budget goes behind the organic posts that already earned attention, in their native form, never as a rebuilt ad that announces itself.
After it goes live
Comments answered as they land. The first hour of replies decides whether the comment section becomes a place or a queue.
Retention curve read at the frame it drops. If the hook is losing people, the next cut is rewritten that night, not next month.
If it is holding, spend goes behind it as a spark ad in its native form. If it is not, it is logged and the format is retired.
Everything that ran this week is read together, and next week's slots are set against what actually held.
Kessel Running · launch quarter
On this platform
We built the calendar around training blocks and shot monthly, letting the grain carry the grade. The format that worked was the least polished one: a phone on a tripod at 6am, three times a week.
4.1M
Views, 90 days
+312%
Reach lift
58K
New followers
Next
See how a TikTok quarter is planned, or have us read your account first and tell you which formats to start with.
