Social & content studio · Leeds + London · Est. 2017
Studio open · replies in 41 min · hello@feedra.studio
Social & content studio · Leeds + London · Est. 2017
Studio open · replies in 41 min · hello@feedra.studio
Social & content studio
Strategy. Production. Community.
Strategy, production and community for brands that would rather be watched than skipped.
We create
content that
people don’t just see,
they watch again.
4.1M views last quarter
·
+312% best reach lift
·
Est. 2017
·
Leeds + London
Studio account
Strategy, production, paid and community for consumer brands. Leeds + London. We are judged on whether people come back.
150+
Campaigns launched
500M+
Views generated
3.8x
Average ROAS
98%
Client retention
The studio
Feedra is twelve people in two rooms, Leeds and London. No account layer, no hand-offs: the people in the room are the people on the work, and what we are judged on is whether people come back.
5 brands per team, never more
·
90 day reporting windows
@feedra.studio
12 people · two rooms
Leeds · 21:40
Est. 2017
Posted from the studio · pinned to the grid
Services
@feedra.studio · the services grid
(01)
Positioning, research and a calendar that survives real life.
18 brands on retainer
(02)
Shoots, edits and motion, built for the format they will live in.
340 assets a month
(03)
Spend that follows the content that already works.
3.2x average ROAS
(04)
Replies, DMs and the comment section, run like a channel.
41 min median response
Platforms
The same Kessel Running frame, cut four ways in a single afternoon. Nothing is reposted at the wrong size.
9:16
Reels & TikTok
4:5
Instagram feed
1:1
Grid & LinkedIn
16:9
YouTube longform
2.9M Instagram reach
·
4.1M TikTok views
·
860K YouTube plays
·
+58K LinkedIn followers
The board · week 35
Publishing slots are fixed; everything else moves around them.
Mon
Kessel · shoot
Moraine · edit
Tue
Verity · publish 18:00
Halder · grade
Wed
Norfield · shoot
Kessel · publish 12:00
Thu
Moraine · cutdowns
Verity · community
Fri
Moraine · publish 17:30
All · weekly report
Campaign still · Kessel Running
Case study
A running brand with no feed and a race in ninety days. We built the calendar around training blocks, shot monthly, and let the grain carry the grade.
4.1M
Views · 90 days
+312%
Reach lift
58K
New followers
2024
On retainer since
How it works
01 · 14% of the quarter
Days 1–5
We read the account like an editor: what holds people, what loses them, what is missing.
02 · 12% of the quarter
Day 8, monthly
One production day a month, planned to the hook. Formats first, delivered in batches.
03 · 46% of the quarter
Weeks 2–12
Publishing slots are fixed. Paid follows the content that already works organically.
04 · 28% of the quarter
Every Friday
Weekly reads, monthly re-plans. Winners get budget; everything else gets rewritten.
Kind words
✦ “They run our feed like it is their own name on it.”
Marta Kessel · Kessel Running
+312% reach · 90 days
✦ “The first agency that reports in numbers we actually use.”
Ben Halder · Halder Studio
+58K followers · two quarters
Moraine Beauty · the campaign they wrote in about
✦ “They treat our launches like premieres.”
Amara Osei · brand director, Moraine Beauty
+188% engagement · launch quarter
Good questions
Q.01
Strategy, a monthly production day, editing, publishing and community for the channels we agree on. One team, five brands at most, and a report you can read in four minutes.
Q.02
You do, outright. Raw files included, from the day they are shot.
Q.03
The median across every retainer is 41 minutes inside working hours. Out of hours we cover launches and anything that starts moving on its own.
Q.04
Yes. Shoots happen wherever the brand lives; strategy and community run from the studio.
Journal
