Reading a retention curve without lying to yourself
Where the curve drops is the note, not the average. Reading retention honestly, and what we change the same night.
Five brands is the most one team will ever carry
The cap that has cost us work more than once, why it exists, and the week that proved it.
Why we plan a quarter, shoot a month and post a week
Three clocks run at once in a feed that works: the plan moves in quarters, the camera in months, the feed in weeks. What happens when they get collapsed into one calendar.