{"id":50,"date":"2026-08-11T06:02:39","date_gmt":"2026-08-11T06:02:39","guid":{"rendered":"https:\/\/www.wp-templatekit.codeinsolution.com\/vogura\/why-we-cut-your-favourite-photograph\/"},"modified":"2026-08-11T06:02:44","modified_gmt":"2026-08-11T06:02:44","slug":"why-we-cut-your-favourite-photograph","status":"publish","type":"post","link":"https:\/\/www.wp-templatekit.codeinsolution.com\/vogura\/why-we-cut-your-favourite-photograph\/","title":{"rendered":"Why we cut your favourite photograph"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"50\" class=\"elementor elementor-50\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5fe67029 e-flex e-con-full e-con e-parent\" data-id=\"5fe67029\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-5a13020e e-grid e-con-boxed e-con e-parent\" data-id=\"5a13020e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-92661a0 e-flex e-con-full e-con e-parent\" data-id=\"92661a0\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-165c2333 elementor-widget elementor-widget-heading\" data-id=\"165c2333\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">(Note)<\/div>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4538f6fd layout-left elementor-widget elementor-widget-gum_heading\" data-id=\"4538f6fd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"gum_heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"gum-widget-title\"><h2 class=\"section-main-title size-default\">Why we cut your favourite photograph<\/h2><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4cbe094f e-flex e-con-full e-con e-parent\" data-id=\"4cbe094f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2b6fdda0 elementor-widget__width-auto elementor-widget elementor-widget-heading\" data-id=\"2b6fdda0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/www.wp-templatekit.codeinsolution.com\/vogura\/\">Home<\/a><\/div>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-551a80a5 elementor-widget__width-auto elementor-widget elementor-widget-heading\" data-id=\"551a80a5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">\/<\/div>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-99f84e5 elementor-widget__width-auto elementor-widget elementor-widget-heading\" data-id=\"99f84e5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/www.wp-templatekit.codeinsolution.com\/vogura\/blog\/\">Blog<\/a><\/div>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-47d80526 elementor-widget__width-auto elementor-widget elementor-widget-heading\" data-id=\"47d80526\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">\/<\/div>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-40e91b42 elementor-widget__width-auto elementor-widget elementor-widget-heading\" data-id=\"40e91b42\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">The edit<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-72c55637 elementor-post-meta-divider-text elementor-widget elementor-widget-gum_post_meta\" data-id=\"72c55637\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"gum_post_meta.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<ul class=\"posts-meta\"><li class=\"list-meta\"><i aria-hidden=\"true\" class=\"\"><\/i><span class=\"meta-text\">August 11, 2026<\/span><\/li><li class=\"meta-divider\"><span>\u00b7<\/span><\/li><li class=\"list-meta\"><i aria-hidden=\"true\" class=\"\"><\/i><span class=\"meta-text\">admin<\/span><\/li><\/ul>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7db1002e e-grid e-con-boxed e-con e-parent\" data-id=\"7db1002e\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-44b40289 e-flex e-con-full e-con e-parent\" data-id=\"44b40289\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-27aa9faa e-flex e-con-full e-con e-parent\" data-id=\"27aa9faa\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6595d225 elementor-widget elementor-widget-gum_post_image\" data-id=\"6595d225\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"gum_post_image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"blog-featureimage\" style=\"background-image: url(https:\/\/www.wp-templatekit.codeinsolution.com\/vogura\/wp-content\/uploads\/sites\/19\/2026\/08\/folio-2-1.jpg)\"><img decoding=\"async\" src=\"https:\/\/www.wp-templatekit.codeinsolution.com\/vogura\/wp-content\/uploads\/sites\/19\/2026\/08\/folio-2-1.jpg\" title=\"\" alt=\"\" \/><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-957ecdf elementor-widget elementor-widget-text-editor\" data-id=\"957ecdf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Every edit has one argument in it, and it is almost always about the same picture: the one you love most and the one that fits least.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-406f6b42 elementor-widget elementor-widget-heading\" data-id=\"406f6b42\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Why it usually goes<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-179c591f elementor-widget elementor-widget-text-editor\" data-id=\"179c591f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>A favourite is usually favourite for a reason outside the book. It was a good day, the light was extraordinary, someone said something kind. None of that is visible to a client, who sees only whether it agrees with the pages around it.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-185b5550 elementor-widget elementor-widget-heading\" data-id=\"185b5550\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The test we use<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-361c7e02 elementor-widget elementor-widget-text-editor\" data-id=\"361c7e02\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Cover it with your hand and read the sequence without it. If nothing is lost, it was decoration. If the book suddenly says less, it stays and something else goes instead. This takes about a minute and settles most disagreements.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-41d60beb elementor-widget elementor-widget-text-editor\" data-id=\"41d60beb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Cutting a good photograph is not a judgement on the photograph. It is a judgement on the sequence.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e8b1522 elementor-widget elementor-widget-heading\" data-id=\"e8b1522\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Where it lives instead<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-625d8ebc elementor-widget elementor-widget-text-editor\" data-id=\"625d8ebc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Social, your own site, the wall. A book has one job and eleven pages to do it in. Everything else you have shot still exists, it just is not doing that job.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b92b00 e-flex e-con-full e-con e-parent\" data-id=\"b92b00\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-589f59ca e-flex e-con-full e-con e-parent\" data-id=\"589f59ca\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-507df3e2 elementor-widget elementor-widget-heading\" data-id=\"507df3e2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Build the book<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-53d0b286 elementor-widget elementor-widget-text-editor\" data-id=\"53d0b286\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>The full build: audit, styled studio day, ruthless edit, printed comp cards.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-17391429 elementor-widget__width-auto elementor-widget elementor-widget-button\" data-id=\"17391429\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.wp-templatekit.codeinsolution.com\/vogura\/service-detail\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-arrow-right\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M190.5 66.9l22.2-22.2c9.4-9.4 24.6-9.4 33.9 0L441 239c9.4 9.4 9.4 24.6 0 33.9L246.6 467.3c-9.4 9.4-24.6 9.4-33.9 0l-22.2-22.2c-9.5-9.5-9.3-25 .4-34.3L311.4 296H24c-13.3 0-24-10.7-24-24v-32c0-13.3 10.7-24 24-24h287.4L190.9 101.2c-9.8-9.3-10-24.8-.4-34.3z\"><\/path><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">The Service<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-784537ba e-flex e-con-full e-con e-parent\" data-id=\"784537ba\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-75655bc4 elementor-widget elementor-widget-heading\" data-id=\"75655bc4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Read next<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-13a5f722 elementor-widget elementor-widget-gum_post_related\" data-id=\"13a5f722\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"gum_post_related.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"related-posts\">      <div class=\"related-post-container\">\r\n        <div class=\"related-post-wrap\">\r\n                  <a class=\"related-post-link\" href=\"https:\/\/www.wp-templatekit.codeinsolution.com\/vogura\/digitals-day-what-to-bring-and-what-to-skip\/\">\r\n            <div class=\"blog-image\" style=\"background-image:url(https:\/\/www.wp-templatekit.codeinsolution.com\/vogura\/wp-content\/uploads\/sites\/19\/2026\/08\/studio-backstage-1.jpg\">\r\n            <div style=\"clear:both\"><\/div>\r\n            <\/div>\r\n          <\/a>\r\n                <div class=\"related-post-content\">       \r\n                <a class=\"related-post-title\" href=\"https:\/\/www.wp-templatekit.codeinsolution.com\/vogura\/digitals-day-what-to-bring-and-what-to-skip\/\">Digitals day: what to bring and what to skip<\/a>\r\n                         <div class=\"post-metainfo\">\r\n          August 11, 2026        <\/div>\r\n                        <\/div>\r\n      <\/div>\r\n    <\/div>\r\n              <div class=\"related-post-container\">\r\n        <div class=\"related-post-wrap\">\r\n                  <a class=\"related-post-link\" href=\"https:\/\/www.wp-templatekit.codeinsolution.com\/vogura\/the-three-looks-every-book-still-needs\/\">\r\n            <div class=\"blog-image\" style=\"background-image:url(https:\/\/www.wp-templatekit.codeinsolution.com\/vogura\/wp-content\/uploads\/sites\/19\/2026\/08\/studio-session-1.jpg\">\r\n            <div style=\"clear:both\"><\/div>\r\n            <\/div>\r\n          <\/a>\r\n                <div class=\"related-post-content\">       \r\n                <a class=\"related-post-title\" href=\"https:\/\/www.wp-templatekit.codeinsolution.com\/vogura\/the-three-looks-every-book-still-needs\/\">The three looks every book still needs<\/a>\r\n         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class=\"post-metainfo\">\r\n                  <\/div>\r\n                        <\/div>\r\n      <\/div>\r\n    <\/div>\r\n        <\/div><div class=\"not-empty\">&nbsp;<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>The frame you love is often the one arguing with the rest of the book. Here is how we decide.<\/p>\n","protected":false},"author":1,"featured_media":53,"comment_status":"open","ping_status":"open","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"footnotes":""},"categories":[8],"tags":[9],"class_list":["post-50","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-the-edit","tag-journal"],"_links":{"self":[{"href":"https:\/\/www.wp-templatekit.codeinsolution.com\/vogura\/wp-json\/wp\/v2\/posts\/50","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.wp-templatekit.codeinsolution.com\/vogura\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.wp-templatekit.codeinsolution.com\/vogura\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.wp-templatekit.codeinsolution.com\/vogura\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.wp-templatekit.codeinsolution.com\/vogura\/wp-json\/wp\/v2\/comments?post=50"}],"version-history":[{"count":4,"href":"https:\/\/www.wp-templatekit.codeinsolution.com\/vogura\/wp-json\/wp\/v2\/posts\/50\/revisions"}],"predecessor-version":[{"id":166,"href":"https:\/\/www.wp-templatekit.codeinsolution.com\/vogura\/wp-json\/wp\/v2\/posts\/50\/revisions\/166"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.wp-templatekit.codeinsolution.com\/vogura\/wp-json\/wp\/v2\/media\/53"}],"wp:attachment":[{"href":"https:\/\/www.wp-templatekit.codeinsolution.com\/vogura\/wp-json\/wp\/v2\/media?parent=50"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.wp-templatekit.codeinsolution.com\/vogura\/wp-json\/wp\/v2\/categories?post=50"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.wp-templatekit.codeinsolution.com\/vogura\/wp-json\/wp\/v2\/tags?post=50"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}