{"id":38,"date":"2026-08-11T06:02:36","date_gmt":"2026-08-11T06:02:36","guid":{"rendered":"https:\/\/www.wp-templatekit.codeinsolution.com\/vogura\/what-agencies-look-at-first-in-a-new-book\/"},"modified":"2026-08-11T06:02:43","modified_gmt":"2026-08-11T06:02:43","slug":"what-agencies-look-at-first-in-a-new-book","status":"publish","type":"post","link":"https:\/\/www.wp-templatekit.codeinsolution.com\/vogura\/what-agencies-look-at-first-in-a-new-book\/","title":{"rendered":"What agencies look at first in a new book"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"38\" class=\"elementor elementor-38\">\n\t\t\t\t<div class=\"elementor-element elementor-element-78f71ae6 e-flex e-con-full e-con e-parent\" data-id=\"78f71ae6\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-228b604f e-grid e-con-boxed e-con e-parent\" data-id=\"228b604f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-4da7d332 e-flex e-con-full e-con e-parent\" data-id=\"4da7d332\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2fd075c elementor-widget elementor-widget-heading\" data-id=\"2fd075c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">(Note)<\/div>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-44586735 layout-left elementor-widget elementor-widget-gum_heading\" data-id=\"44586735\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"gum_heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"gum-widget-title\"><h2 class=\"section-main-title size-default\">What agencies look at first in a new book<\/h2><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5031786d e-flex e-con-full e-con e-parent\" data-id=\"5031786d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ae5a390 elementor-widget__width-auto elementor-widget elementor-widget-heading\" data-id=\"ae5a390\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/www.wp-templatekit.codeinsolution.com\/vogura\/\">Home<\/a><\/div>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5f956ff4 elementor-widget__width-auto elementor-widget elementor-widget-heading\" data-id=\"5f956ff4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">\/<\/div>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4b197a64 elementor-widget__width-auto elementor-widget elementor-widget-heading\" data-id=\"4b197a64\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/www.wp-templatekit.codeinsolution.com\/vogura\/blog\/\">Blog<\/a><\/div>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-417e5cc6 elementor-widget__width-auto elementor-widget elementor-widget-heading\" data-id=\"417e5cc6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">\/<\/div>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bc2ab73 elementor-widget__width-auto elementor-widget elementor-widget-heading\" data-id=\"bc2ab73\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">The Note<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-694d953 elementor-post-meta-divider-text elementor-widget elementor-widget-gum_post_meta\" data-id=\"694d953\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"gum_post_meta.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<ul class=\"posts-meta\"><li class=\"list-meta\"><i aria-hidden=\"true\" class=\"\"><\/i><span class=\"meta-text\">August 11, 2026<\/span><\/li><li class=\"meta-divider\"><span>\u00b7<\/span><\/li><li class=\"list-meta\"><i aria-hidden=\"true\" class=\"\"><\/i><span class=\"meta-text\">admin<\/span><\/li><\/ul>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-12fef1f2 e-grid e-con-boxed e-con e-parent\" data-id=\"12fef1f2\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-1c98b12c e-flex e-con-full e-con e-parent\" data-id=\"1c98b12c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-24512336 e-flex e-con-full e-con e-parent\" data-id=\"24512336\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2379c7d elementor-widget elementor-widget-gum_post_image\" data-id=\"2379c7d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"gum_post_image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"blog-featureimage\" style=\"background-image: url(https:\/\/www.wp-templatekit.codeinsolution.com\/vogura\/wp-content\/uploads\/sites\/19\/2026\/08\/blog-2-1.jpg)\"><img decoding=\"async\" src=\"https:\/\/www.wp-templatekit.codeinsolution.com\/vogura\/wp-content\/uploads\/sites\/19\/2026\/08\/blog-2-1.jpg\" title=\"\" alt=\"\" \/><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9b7f6bb elementor-widget elementor-widget-text-editor\" data-id=\"9b7f6bb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>A scout at a mid-size board told us she gives a new book eleven seconds. We asked what happens in them. This note is her answer, tidied.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4c22dca6 elementor-widget elementor-widget-heading\" data-id=\"4c22dca6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Seconds one to three: the opener<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2cf5761 elementor-widget elementor-widget-text-editor\" data-id=\"2cf5761\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>The first page is a claim about what you are for. A clean beauty frame says one thing, a moving editorial frame another. Whichever you lead with, the next two pages have to agree with it.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3675a9c1 elementor-widget elementor-widget-heading\" data-id=\"3675a9c1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Seconds four to seven: the measurements<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-790c41ce elementor-widget elementor-widget-text-editor\" data-id=\"790c41ce\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Verified numbers, recently dated. A book with beautiful pages and stale measurements reads as a booking risk, because the fitting is where it will fall apart.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-56dfd46a elementor-widget elementor-widget-text-editor\" data-id=\"56dfd46a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>A book is not a photo album. It is a casting argument, sequenced.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6b695479 elementor-widget elementor-widget-heading\" data-id=\"6b695479\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Seconds eight to eleven: the cut<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-59ec706d elementor-widget elementor-widget-text-editor\" data-id=\"59ec706d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Scouts count pages the way editors count adjectives. Thirty pages signals nobody could decide; eleven strong pages signals someone did the work before the meeting.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3abdd6cf e-flex e-con-full e-con e-parent\" data-id=\"3abdd6cf\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-417ab436 e-flex e-con-full e-con e-parent\" data-id=\"417ab436\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6774b943 elementor-widget elementor-widget-heading\" data-id=\"6774b943\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Build the book<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5f3a3db0 elementor-widget elementor-widget-text-editor\" data-id=\"5f3a3db0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>The full build: audit, styled studio day, ruthless edit, printed comp cards.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-49b0e3e4 elementor-widget__width-auto elementor-widget elementor-widget-button\" data-id=\"49b0e3e4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.wp-templatekit.codeinsolution.com\/vogura\/service-detail\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-arrow-right\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M190.5 66.9l22.2-22.2c9.4-9.4 24.6-9.4 33.9 0L441 239c9.4 9.4 9.4 24.6 0 33.9L246.6 467.3c-9.4 9.4-24.6 9.4-33.9 0l-22.2-22.2c-9.5-9.5-9.3-25 .4-34.3L311.4 296H24c-13.3 0-24-10.7-24-24v-32c0-13.3 10.7-24 24-24h287.4L190.9 101.2c-9.8-9.3-10-24.8-.4-34.3z\"><\/path><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">The Service<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4fa49b8 e-flex e-con-full e-con e-parent\" data-id=\"4fa49b8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-61a01efe elementor-widget elementor-widget-heading\" data-id=\"61a01efe\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Read next<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-63c9dba9 elementor-widget elementor-widget-gum_post_related\" data-id=\"63c9dba9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"gum_post_related.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"related-posts\">      <div class=\"related-post-container\">\r\n        <div class=\"related-post-wrap\">\r\n                  <a class=\"related-post-link\" href=\"https:\/\/www.wp-templatekit.codeinsolution.com\/vogura\/digitals-day-what-to-bring-and-what-to-skip\/\">\r\n            <div class=\"blog-image\" style=\"background-image:url(https:\/\/www.wp-templatekit.codeinsolution.com\/vogura\/wp-content\/uploads\/sites\/19\/2026\/08\/studio-backstage-1.jpg\">\r\n            <div style=\"clear:both\"><\/div>\r\n            <\/div>\r\n          <\/a>\r\n                <div class=\"related-post-content\">       \r\n                <a class=\"related-post-title\" href=\"https:\/\/www.wp-templatekit.codeinsolution.com\/vogura\/digitals-day-what-to-bring-and-what-to-skip\/\">Digitals day: what to bring and what to skip<\/a>\r\n                         <div class=\"post-metainfo\">\r\n          August 11, 2026        <\/div>\r\n                        <\/div>\r\n      <\/div>\r\n    <\/div>\r\n              <div class=\"related-post-container\">\r\n        <div class=\"related-post-wrap\">\r\n                  <a class=\"related-post-link\" href=\"https:\/\/www.wp-templatekit.codeinsolution.com\/vogura\/the-three-looks-every-book-still-needs\/\">\r\n            <div class=\"blog-image\" style=\"background-image:url(https:\/\/www.wp-templatekit.codeinsolution.com\/vogura\/wp-content\/uploads\/sites\/19\/2026\/08\/studio-session-1.jpg\">\r\n            <div style=\"clear:both\"><\/div>\r\n            <\/div>\r\n          <\/a>\r\n                <div class=\"related-post-content\">       \r\n                <a class=\"related-post-title\" href=\"https:\/\/www.wp-templatekit.codeinsolution.com\/vogura\/the-three-looks-every-book-still-needs\/\">The three looks every book still needs<\/a>\r\n                         <div class=\"post-metainfo\">\r\n                  <\/div>\r\n                        <\/div>\r\n      <\/div>\r\n    <\/div>\r\n              <div class=\"related-post-container\">\r\n        <div class=\"related-post-wrap\">\r\n                  <a class=\"related-post-link\" href=\"https:\/\/www.wp-templatekit.codeinsolution.com\/vogura\/measurements-verify-them-or-lose-the-booking\/\">\r\n            <div class=\"blog-image\" style=\"background-image:url(https:\/\/www.wp-templatekit.codeinsolution.com\/vogura\/wp-content\/uploads\/sites\/19\/2026\/08\/folio-3-1.jpg\">\r\n            <div style=\"clear:both\"><\/div>\r\n            <\/div>\r\n          <\/a>\r\n                <div class=\"related-post-content\">       \r\n                <a class=\"related-post-title\" href=\"https:\/\/www.wp-templatekit.codeinsolution.com\/vogura\/measurements-verify-them-or-lose-the-booking\/\">Measurements: verify them or lose the booking<\/a>\r\n                         <div class=\"post-metainfo\">\r\n                  <\/div>\r\n                        <\/div>\r\n      <\/div>\r\n    <\/div>\r\n        <\/div><div class=\"not-empty\">&nbsp;<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>A scout at a mid-size board told us she gives a new book eleven seconds. We asked what happens in them.<\/p>\n","protected":false},"author":1,"featured_media":41,"comment_status":"open","ping_status":"open","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[9],"class_list":["post-38","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-portfolio","tag-journal"],"_links":{"self":[{"href":"https:\/\/www.wp-templatekit.codeinsolution.com\/vogura\/wp-json\/wp\/v2\/posts\/38","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.wp-templatekit.codeinsolution.com\/vogura\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.wp-templatekit.codeinsolution.com\/vogura\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.wp-templatekit.codeinsolution.com\/vogura\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.wp-templatekit.codeinsolution.com\/vogura\/wp-json\/wp\/v2\/comments?post=38"}],"version-history":[{"count":4,"href":"https:\/\/www.wp-templatekit.codeinsolution.com\/vogura\/wp-json\/wp\/v2\/posts\/38\/revisions"}],"predecessor-version":[{"id":160,"href":"https:\/\/www.wp-templatekit.codeinsolution.com\/vogura\/wp-json\/wp\/v2\/posts\/38\/revisions\/160"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.wp-templatekit.codeinsolution.com\/vogura\/wp-json\/wp\/v2\/media\/41"}],"wp:attachment":[{"href":"https:\/\/www.wp-templatekit.codeinsolution.com\/vogura\/wp-json\/wp\/v2\/media?parent=38"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.wp-templatekit.codeinsolution.com\/vogura\/wp-json\/wp\/v2\/categories?post=38"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.wp-templatekit.codeinsolution.com\/vogura\/wp-json\/wp\/v2\/tags?post=38"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}