{"id":72,"date":"2026-08-27T05:50:26","date_gmt":"2026-08-27T05:50:26","guid":{"rendered":"https:\/\/www.wp-templatekit.codeinsolution.com\/foveo\/about\/"},"modified":"2026-08-27T05:50:31","modified_gmt":"2026-08-27T05:50:31","slug":"about","status":"publish","type":"page","link":"https:\/\/www.wp-templatekit.codeinsolution.com\/foveo\/about\/","title":{"rendered":"About"},"content":{"rendered":"\t\t
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About the practice<\/div>\t\t\t\t<\/div>\n\t\t\t\t
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412 Beacon Street, since 2009<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Independent, and staying that way.<\/em><\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Three optometrists, one room each, and nobody upstairs setting a sales target. That is the whole business model, and it decides everything else on this site.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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20\/200<\/div>\t\t\t\t<\/div>\n\t\t\t\t
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Why we opened<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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A chain gave me nine minutes per patient.<\/h3>\t\t\t\t<\/div>\n\t\t\t\t
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Aline spent four years at a high street chain where the appointment was nine minutes and the screen showed a frames target. She left in 2009, took a lease on Beacon Street, and set the appointment at forty minutes. Seventeen years later that is still the number, and it is the only reason this practice exists.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t

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Opened<\/div>\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t
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March 2009<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Optometrists<\/div>\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t
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3<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Appointment length<\/div>\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t
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40 minutes<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Patients on file<\/div>\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t
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9,400<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Average stay<\/div>\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t
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11 years<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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20\/50<\/div>\t\t\t\t<\/div>\n\t\t\t\t
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How we work<\/h2>\t\t\t\t<\/div>\n\t\t
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A<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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One optometrist, start to finish<\/h3>\t\t\t\t<\/div>\n\t\t\t\t
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The person who tests your eyes is the person who explains the result. No handover to a dispenser mid appointment.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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B<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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No sales targets<\/h3>\t\t\t\t<\/div>\n\t\t\t\t
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Nobody here is measured on frames sold. If your current glasses are fine, we will tell you and replace the lenses only.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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C<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Prescription always released<\/h3>\t\t\t\t<\/div>\n\t\t\t\t
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Printed and emailed the same day, every time, whether you buy from us or not. It is your prescription.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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D<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Published prices<\/h3>\t\t\t\t<\/div>\n\t\t\t\t
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Every rate is on the pricing page. Nothing is quoted at the counter, and nothing changes once you have sat down.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Equipment<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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20\/20<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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01<\/div>\t\t\t\t<\/div>\n\t\t
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Wide field retinal camera<\/h3>\t\t\t\t<\/div>\n\t\t\t\t
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Photographs 200 degrees of retina without dilation drops for most patients. Images are kept on file so next year is a comparison rather than a fresh guess.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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No drops<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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02<\/div>\t\t\t\t<\/div>\n\t\t
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OCT scanner<\/h3>\t\t\t\t<\/div>\n\t\t\t\t
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A cross section through the retinal layers, which finds macular changes and glaucoma years earlier than a photograph can.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Cross section<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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03<\/div>\t\t\t\t<\/div>\n\t\t
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Contact tonometer<\/h3>\t\t\t\t<\/div>\n\t\t\t\t
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Pressure measured with a drop of anaesthetic rather than a puff of air. More accurate, and nobody flinches.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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No air puff<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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04<\/div>\t\t\t\t<\/div>\n\t\t
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Corneal topographer<\/h3>\t\t\t\t<\/div>\n\t\t\t\t
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Maps the corneal surface for keratoconus and for fitting scleral and rigid lenses properly.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Lens fitting<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

About the practice 412 Beacon Street, since 2009 Independent, and staying that way. Three optometrists, one room each, and nobody upstairs setting a sales target. That is the whole business model, and it decides everything else on this site. 20\/200 Why we opened A chain gave me nine minutes per patient. Aline spent four years […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"footnotes":""},"class_list":["post-72","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/www.wp-templatekit.codeinsolution.com\/foveo\/wp-json\/wp\/v2\/pages\/72","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.wp-templatekit.codeinsolution.com\/foveo\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.wp-templatekit.codeinsolution.com\/foveo\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.wp-templatekit.codeinsolution.com\/foveo\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.wp-templatekit.codeinsolution.com\/foveo\/wp-json\/wp\/v2\/comments?post=72"}],"version-history":[{"count":4,"href":"https:\/\/www.wp-templatekit.codeinsolution.com\/foveo\/wp-json\/wp\/v2\/pages\/72\/revisions"}],"predecessor-version":[{"id":162,"href":"https:\/\/www.wp-templatekit.codeinsolution.com\/foveo\/wp-json\/wp\/v2\/pages\/72\/revisions\/162"}],"wp:attachment":[{"href":"https:\/\/www.wp-templatekit.codeinsolution.com\/foveo\/wp-json\/wp\/v2\/media?parent=72"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}