{"id":65,"date":"2026-09-03T06:11:50","date_gmt":"2026-09-03T06:11:50","guid":{"rendered":"https:\/\/www.wp-templatekit.codeinsolution.com\/feedra\/reading-a-retention-curve-without-lying-to-yourself\/"},"modified":"2026-09-03T06:11:54","modified_gmt":"2026-09-03T06:11:54","slug":"reading-a-retention-curve-without-lying-to-yourself","status":"publish","type":"post","link":"https:\/\/www.wp-templatekit.codeinsolution.com\/feedra\/reading-a-retention-curve-without-lying-to-yourself\/","title":{"rendered":"Reading a retention curve without lying to yourself"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"65\" class=\"elementor elementor-65\">\n\t\t\t\t<section class=\"elementor-element elementor-element-31979e58 e-flex e-con-full e-con e-parent\" data-id=\"31979e58\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-6b0b725b e-flex e-con-boxed e-con e-parent\" data-id=\"6b0b725b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-705112 e-flex e-con-full e-con e-parent\" data-id=\"705112\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-715c3f11 elementor-widget__width-auto elementor-widget elementor-widget-heading\" data-id=\"715c3f11\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/www.wp-templatekit.codeinsolution.com\/feedra\/\">Home<\/a><\/p>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1efaadb9 elementor-widget__width-auto elementor-widget elementor-widget-heading\" data-id=\"1efaadb9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">\/<\/p>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1a570f11 elementor-widget__width-auto elementor-widget elementor-widget-heading\" data-id=\"1a570f11\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/www.wp-templatekit.codeinsolution.com\/feedra\/blog\/\">Blog<\/a><\/p>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-282b4e56 elementor-widget__width-auto elementor-widget elementor-widget-heading\" data-id=\"282b4e56\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">\/<\/p>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3f7755dc elementor-widget__width-auto elementor-widget elementor-widget-gum_heading\" data-id=\"3f7755dc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"gum_heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"gum-widget-title\"><span class=\"section-main-title size-default\">Reading a retention curve without lying to yourself<\/span><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3dfbac40 elementor-widget__width-initial elementor-widget-mobile__width-inherit elementor-widget elementor-widget-gum_heading\" data-id=\"3dfbac40\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"gum_heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"gum-widget-title\"><h1 class=\"section-main-title size-default\">Reading a retention curve without lying to yourself<\/h1><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-415a8f0e elementor-widget elementor-widget-gum_post_meta\" data-id=\"415a8f0e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"gum_post_meta.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<ul class=\"posts-meta\"><li class=\"list-meta\"><a href=\"https:\/\/www.wp-templatekit.codeinsolution.com\/feedra\/category\/strategy\/\"><i aria-hidden=\"true\" class=\"\"><\/i><span class=\"meta-text\">Strategy<\/span><\/a><\/li><li class=\"meta-divider\"><\/li><li class=\"list-meta\"><a href=\"https:\/\/www.wp-templatekit.codeinsolution.com\"><i aria-hidden=\"true\" class=\"\"><\/i><span class=\"meta-text\">admin<\/span><\/a><\/li><li class=\"meta-divider\"><\/li><li class=\"list-meta\"><a href=\"https:\/\/www.wp-templatekit.codeinsolution.com\/feedra\/2026\/09\/03\/\"><i aria-hidden=\"true\" class=\"\"><\/i><span class=\"meta-text\">September 3, 2026<\/span><\/a><\/li><\/ul>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/section>\n\t\t<div class=\"elementor-element elementor-element-603d4215 e-flex e-con-full e-con e-parent\" data-id=\"603d4215\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-444da905 elementor-widget__width-initial elementor-widget elementor-widget-gum_post_image\" data-id=\"444da905\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"gum_post_image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"blog-featureimage\" style=\"background-image: url(https:\/\/www.wp-templatekit.codeinsolution.com\/feedra\/wp-content\/uploads\/sites\/25\/2026\/09\/tile-verity-1.jpg)\"><img decoding=\"async\" src=\"https:\/\/www.wp-templatekit.codeinsolution.com\/feedra\/wp-content\/uploads\/sites\/25\/2026\/09\/tile-verity-1.jpg\" title=\"\" alt=\"\" \/><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7b652aaf e-flex e-con-boxed e-con e-parent\" data-id=\"7b652aaf\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-126708e3 elementor-widget elementor-widget-heading\" data-id=\"126708e3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Planning week \u00b7 the quarter goes on paper before it goes on a calendar<\/p>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<article class=\"elementor-element elementor-element-28d07ec1 e-flex e-con-full e-con e-parent\" data-id=\"28d07ec1\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-15fbd8a2 e-flex e-con-boxed e-con e-parent\" data-id=\"15fbd8a2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-3e6086c4 e-flex e-con-full e-con e-parent\" data-id=\"3e6086c4\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-696921ca elementor-widget elementor-widget-heading\" data-id=\"696921ca\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Three clocks run at once in a feed that works, and most brands try to run all of them at the same speed. The plan moves in quarters, the camera moves in months, and the feed moves in weeks. When those get collapsed into one calendar, the work starts arriving late and looking rushed, and nobody can say why.<\/p>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1106486 elementor-widget elementor-widget-text-editor\" data-id=\"1106486\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>The quarter is where the argument happens. What is this brand for, who is it talking to, and what are we going to say that nobody else in the category can. That takes research and it takes disagreement, and it cannot be done in the same week as a shoot because a shoot has its own gravity: everything becomes about the shot list.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5a84186d elementor-widget elementor-widget-menu-anchor\" data-id=\"5a84186d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"quarter\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5c6eb9a8 elementor-widget elementor-widget-heading\" data-id=\"5c6eb9a8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The quarter: decide once, properly<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6dec2a03 elementor-widget elementor-widget-text-editor\" data-id=\"6dec2a03\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>We write the quarter down in plain language. Positioning, the two or three ideas we are testing, the formats we think will carry them, and the number we will judge it by in ninety days. It is usually two pages. If it needs more than that, the argument is not finished.<\/p><p>The plan also names what we are not doing. That sounds like a luxury and it is actually the most useful part: it is what stops a good week on one platform from quietly eating the budget for everything else.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-501508bd elementor-widget elementor-widget-menu-anchor\" data-id=\"501508bd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"month\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-43df092b elementor-widget elementor-widget-heading\" data-id=\"43df092b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The month: one production day<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-54b346d6 elementor-widget elementor-widget-text-editor\" data-id=\"54b346d6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Filming happens once a month, on a day that is booked before the quarter starts. One day, planned to the hook, shot in the order that protects the hardest set-up. Everything else on the calendar is built from what that day produces, which is why the shot list comes from the plan and never from a mood board.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6f1b8022 e-flex e-con-full e-con e-parent\" data-id=\"6f1b8022\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-37d1f8f8 elementor-widget elementor-widget-heading\" data-id=\"37d1f8f8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">\u201cA film cropped after the fact always looks cropped after the fact.\u201d<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6a326ddb elementor-widget elementor-widget-text-editor\" data-id=\"6a326ddb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Four ratios come off the same afternoon: 9:16 for reels and TikTok, 4:5 for the feed, 1:1 for the grid and LinkedIn, 16:9 for longform. They are framed at the time, not cropped in the edit, because the difference is visible and audiences read it as effort or the lack of it.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-71ee8ee5 elementor-widget elementor-widget-menu-anchor\" data-id=\"71ee8ee5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"week\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7ae0b345 elementor-widget elementor-widget-heading\" data-id=\"7ae0b345\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The week: publish, read, adjust<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1e9dae6c elementor-widget elementor-widget-text-editor\" data-id=\"1e9dae6c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Publishing slots are fixed and everything else moves around them. On Friday we read the week: what held, what lost people and where, and what the comments actually said. The slots for next week are set against that, not against the plan we wrote in the first week of the quarter.<\/p><p>This is the part most calendars get wrong. A quarterly plan is not a schedule; it is a set of decisions. The schedule is a weekly thing and it should be allowed to change, or the plan becomes a document nobody reads by week three.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-39efc07e elementor-widget elementor-widget-menu-anchor\" data-id=\"39efc07e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"works\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6750af1b elementor-widget elementor-widget-heading\" data-id=\"6750af1b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What it looks like when it works<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4ee1f4a1 elementor-widget elementor-widget-text-editor\" data-id=\"4ee1f4a1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Kessel Running launched with no feed and a race ninety days out. Quarter written in week one, first production day in week two, five posts a week from week three. The format that carried it was the least polished one on the list: a phone on a tripod at 6am, three times a week. We would not have found it without the weekly read, and we would not have had the time to shoot it without the monthly day.<\/p><p>Ninety days later: 4.1M views, reach up 312 per cent, 58,000 new followers. The plan changed twice on the way. The clocks did not.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-39033379 e-flex e-con-full e-con e-parent\" data-id=\"39033379\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-327226e e-flex e-con-full e-con e-parent\" data-id=\"327226e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-762556e4 elementor-widget elementor-widget-heading\" data-id=\"762556e4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">In this piece<\/p>\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b58ee00 e-flex e-con-full e-con e-parent\" data-id=\"b58ee00\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-457d4599 elementor-widget elementor-widget-heading\" data-id=\"457d4599\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\"><a href=\"#quarter\">1. The quarter: decide once<\/a><\/p>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5c8ba43a elementor-widget elementor-widget-heading\" data-id=\"5c8ba43a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\"><a href=\"#month\">2. The month: one production day<\/a><\/p>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-673b6814 elementor-widget elementor-widget-heading\" data-id=\"673b6814\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\"><a href=\"#week\">3. The week: publish, read, adjust<\/a><\/p>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-58421e80 elementor-widget elementor-widget-heading\" data-id=\"58421e80\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\"><a href=\"#works\">4. What it looks like when it works<\/a><\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-28e934e2 e-flex e-con-full e-con e-parent\" data-id=\"28e934e2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1afb3f74 elementor-widget elementor-widget-heading\" data-id=\"1afb3f74\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Written by<\/p>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6926de03 elementor-widget elementor-widget-heading\" data-id=\"6926de03\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Tom Feather<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-200cb75d elementor-widget elementor-widget-heading\" data-id=\"200cb75d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Head of strategy, Feedra<\/p>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5c3e8bbb elementor-widget elementor-widget-heading\" data-id=\"5c3e8bbb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Nine years planning quarters for consumer brands. Believes most content problems are calendar problems wearing a costume.<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-677e8952 e-flex e-con-full e-con e-parent\" data-id=\"677e8952\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-79991f87 elementor-widget elementor-widget-heading\" data-id=\"79991f87\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Share<\/p>\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-149a4b0c e-flex e-con-full e-con e-parent\" data-id=\"149a4b0c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-79af4a6 elementor-widget elementor-widget-button\" data-id=\"79af4a6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.linkedin.com\/\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">LinkedIn<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4faf58ed elementor-widget elementor-widget-button\" data-id=\"4faf58ed\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.instagram.com\/\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Instagram<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4a56faa elementor-widget elementor-widget-button\" data-id=\"4a56faa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.tiktok.com\/\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">TikTok<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t<section class=\"elementor-element elementor-element-27043b8 e-flex e-con-full e-con e-parent\" data-id=\"27043b8\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-719bff97 e-flex e-con-boxed e-con e-parent\" data-id=\"719bff97\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-26fe3e69 elementor-widget elementor-widget-heading\" data-id=\"26fe3e69\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Keep reading<\/p>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-12df0bea elementor-widget elementor-widget-heading\" data-id=\"12df0bea\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">More from the studio.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-461c6cb5 elementor-widget elementor-widget-gum_post_related\" data-id=\"461c6cb5\" data-element_type=\"widget\" data-e-type=\"widget\" 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Reading retention honestly, and what we change the same night.<\/p>\n","protected":false},"author":1,"featured_media":68,"comment_status":"open","ping_status":"open","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[7],"class_list":["post-65","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-strategy","tag-the-feed"],"_links":{"self":[{"href":"https:\/\/www.wp-templatekit.codeinsolution.com\/feedra\/wp-json\/wp\/v2\/posts\/65","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.wp-templatekit.codeinsolution.com\/feedra\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.wp-templatekit.codeinsolution.com\/feedra\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.wp-templatekit.codeinsolution.com\/feedra\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.wp-templatekit.codeinsolution.com\/feedra\/wp-json\/wp\/v2\/comments?post=65"}],"version-history":[{"count":4,"href":"https:\/\/www.wp-templatekit.codeinsolution.com\/feedra\/wp-json\/wp\/v2\/posts\/65\/revisions"}],"predecessor-version":[{"id":186,"href":"https:\/\/www.wp-templatekit.codeinsolution.com\/feedra\/wp-json\/wp\/v2\/posts\/65\/revisions\/186"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.wp-templatekit.codeinsolution.com\/feedra\/wp-json\/wp\/v2\/media\/68"}],"wp:attachment":[{"href":"https:\/\/www.wp-templatekit.codeinsolution.com\/feedra\/wp-json\/wp\/v2\/media?parent=65"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.wp-templatekit.codeinsolution.com\/feedra\/wp-json\/wp\/v2\/categories?post=65"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.wp-templatekit.codeinsolution.com\/feedra\/wp-json\/wp\/v2\/tags?post=65"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}