{"id":61,"date":"2026-09-03T06:11:49","date_gmt":"2026-09-03T06:11:49","guid":{"rendered":"https:\/\/www.wp-templatekit.codeinsolution.com\/feedra\/one-shoot-four-ratios-no-reposting\/"},"modified":"2026-09-03T06:11:54","modified_gmt":"2026-09-03T06:11:54","slug":"one-shoot-four-ratios-no-reposting","status":"publish","type":"post","link":"https:\/\/www.wp-templatekit.codeinsolution.com\/feedra\/one-shoot-four-ratios-no-reposting\/","title":{"rendered":"One shoot, four ratios, no reposting"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"61\" class=\"elementor elementor-61\">\n\t\t\t\t<section class=\"elementor-element elementor-element-21a77e87 e-flex e-con-full e-con e-parent\" data-id=\"21a77e87\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-58443d8a e-flex e-con-boxed e-con e-parent\" data-id=\"58443d8a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-329c49b2 e-flex e-con-full e-con e-parent\" data-id=\"329c49b2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-445dbda6 elementor-widget__width-auto elementor-widget elementor-widget-heading\" data-id=\"445dbda6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/www.wp-templatekit.codeinsolution.com\/feedra\/\">Home<\/a><\/p>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-143db391 elementor-widget__width-auto elementor-widget elementor-widget-heading\" data-id=\"143db391\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">\/<\/p>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d532277 elementor-widget__width-auto elementor-widget elementor-widget-heading\" data-id=\"d532277\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/www.wp-templatekit.codeinsolution.com\/feedra\/blog\/\">Blog<\/a><\/p>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1265e3b9 elementor-widget__width-auto elementor-widget elementor-widget-heading\" data-id=\"1265e3b9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">\/<\/p>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-105e358c elementor-widget__width-auto elementor-widget elementor-widget-gum_heading\" data-id=\"105e358c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"gum_heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"gum-widget-title\"><span class=\"section-main-title size-default\">One shoot, four ratios, no reposting<\/span><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-679f8d31 elementor-widget__width-initial elementor-widget-mobile__width-inherit elementor-widget elementor-widget-gum_heading\" data-id=\"679f8d31\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"gum_heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"gum-widget-title\"><h1 class=\"section-main-title size-default\">One shoot, four ratios, no reposting<\/h1><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2563bd6a elementor-widget elementor-widget-gum_post_meta\" data-id=\"2563bd6a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"gum_post_meta.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<ul class=\"posts-meta\"><li class=\"list-meta\"><a href=\"https:\/\/www.wp-templatekit.codeinsolution.com\/feedra\/category\/production\/\"><i aria-hidden=\"true\" class=\"\"><\/i><span class=\"meta-text\">Production<\/span><\/a><\/li><li class=\"meta-divider\"><\/li><li class=\"list-meta\"><a href=\"https:\/\/www.wp-templatekit.codeinsolution.com\"><i aria-hidden=\"true\" class=\"\"><\/i><span class=\"meta-text\">admin<\/span><\/a><\/li><li class=\"meta-divider\"><\/li><li class=\"list-meta\"><a href=\"https:\/\/www.wp-templatekit.codeinsolution.com\/feedra\/2026\/09\/03\/\"><i aria-hidden=\"true\" class=\"\"><\/i><span class=\"meta-text\">September 3, 2026<\/span><\/a><\/li><\/ul>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/section>\n\t\t<div class=\"elementor-element elementor-element-1f4e7ca0 e-flex e-con-full e-con e-parent\" data-id=\"1f4e7ca0\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2cd7adc7 elementor-widget__width-initial elementor-widget elementor-widget-gum_post_image\" data-id=\"2cd7adc7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"gum_post_image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"blog-featureimage\" style=\"background-image: url(https:\/\/www.wp-templatekit.codeinsolution.com\/feedra\/wp-content\/uploads\/sites\/25\/2026\/09\/blog-6-1.jpg)\"><img decoding=\"async\" src=\"https:\/\/www.wp-templatekit.codeinsolution.com\/feedra\/wp-content\/uploads\/sites\/25\/2026\/09\/blog-6-1.jpg\" title=\"\" alt=\"\" \/><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-39d0e47b e-flex e-con-boxed e-con e-parent\" data-id=\"39d0e47b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-43be7e97 elementor-widget elementor-widget-heading\" data-id=\"43be7e97\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Planning week \u00b7 the quarter goes on paper before it goes on a calendar<\/p>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<article class=\"elementor-element elementor-element-2cc3fc3c e-flex e-con-full e-con e-parent\" data-id=\"2cc3fc3c\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-4edd5362 e-flex e-con-boxed e-con e-parent\" data-id=\"4edd5362\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-6f2fd90c e-flex e-con-full e-con e-parent\" data-id=\"6f2fd90c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3ec311af elementor-widget elementor-widget-heading\" data-id=\"3ec311af\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Three clocks run at once in a feed that works, and most brands try to run all of them at the same speed. The plan moves in quarters, the camera moves in months, and the feed moves in weeks. When those get collapsed into one calendar, the work starts arriving late and looking rushed, and nobody can say why.<\/p>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6e604402 elementor-widget elementor-widget-text-editor\" data-id=\"6e604402\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>The quarter is where the argument happens. What is this brand for, who is it talking to, and what are we going to say that nobody else in the category can. That takes research and it takes disagreement, and it cannot be done in the same week as a shoot because a shoot has its own gravity: everything becomes about the shot list.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7f903d79 elementor-widget elementor-widget-menu-anchor\" data-id=\"7f903d79\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"quarter\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-242d68e1 elementor-widget elementor-widget-heading\" data-id=\"242d68e1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The quarter: decide once, properly<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-48b5d26c elementor-widget elementor-widget-text-editor\" data-id=\"48b5d26c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>We write the quarter down in plain language. Positioning, the two or three ideas we are testing, the formats we think will carry them, and the number we will judge it by in ninety days. It is usually two pages. If it needs more than that, the argument is not finished.<\/p><p>The plan also names what we are not doing. That sounds like a luxury and it is actually the most useful part: it is what stops a good week on one platform from quietly eating the budget for everything else.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4fa07f27 elementor-widget elementor-widget-menu-anchor\" data-id=\"4fa07f27\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"month\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3143d08a elementor-widget elementor-widget-heading\" data-id=\"3143d08a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The month: one production day<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-369f78a0 elementor-widget elementor-widget-text-editor\" data-id=\"369f78a0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Filming happens once a month, on a day that is booked before the quarter starts. One day, planned to the hook, shot in the order that protects the hardest set-up. Everything else on the calendar is built from what that day produces, which is why the shot list comes from the plan and never from a mood board.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-318892b4 e-flex e-con-full e-con e-parent\" data-id=\"318892b4\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-66d753ce elementor-widget elementor-widget-heading\" data-id=\"66d753ce\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">\u201cA film cropped after the fact always looks cropped after the fact.\u201d<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-20444d34 elementor-widget elementor-widget-text-editor\" data-id=\"20444d34\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Four ratios come off the same afternoon: 9:16 for reels and TikTok, 4:5 for the feed, 1:1 for the grid and LinkedIn, 16:9 for longform. They are framed at the time, not cropped in the edit, because the difference is visible and audiences read it as effort or the lack of it.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-78c12cb6 elementor-widget elementor-widget-menu-anchor\" data-id=\"78c12cb6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"week\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-13e29f0f elementor-widget elementor-widget-heading\" data-id=\"13e29f0f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The week: publish, read, adjust<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-195a1a7f elementor-widget elementor-widget-text-editor\" data-id=\"195a1a7f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Publishing slots are fixed and everything else moves around them. On Friday we read the week: what held, what lost people and where, and what the comments actually said. The slots for next week are set against that, not against the plan we wrote in the first week of the quarter.<\/p><p>This is the part most calendars get wrong. A quarterly plan is not a schedule; it is a set of decisions. The schedule is a weekly thing and it should be allowed to change, or the plan becomes a document nobody reads by week three.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-124d3afe elementor-widget elementor-widget-menu-anchor\" data-id=\"124d3afe\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"works\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4c7ed2f5 elementor-widget elementor-widget-heading\" data-id=\"4c7ed2f5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What it looks like when it works<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6743e1a1 elementor-widget elementor-widget-text-editor\" data-id=\"6743e1a1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Kessel Running launched with no feed and a race ninety days out. Quarter written in week one, first production day in week two, five posts a week from week three. The format that carried it was the least polished one on the list: a phone on a tripod at 6am, three times a week. We would not have found it without the weekly read, and we would not have had the time to shoot it without the monthly day.<\/p><p>Ninety days later: 4.1M views, reach up 312 per cent, 58,000 new followers. The plan changed twice on the way. The clocks did not.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5e2d5a0d e-flex e-con-full e-con e-parent\" data-id=\"5e2d5a0d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-3426d236 e-flex e-con-full e-con e-parent\" data-id=\"3426d236\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ff3c45b elementor-widget elementor-widget-heading\" data-id=\"ff3c45b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">In this piece<\/p>\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9fe2466 e-flex e-con-full e-con e-parent\" data-id=\"9fe2466\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7b6f1275 elementor-widget elementor-widget-heading\" data-id=\"7b6f1275\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\"><a href=\"#quarter\">1. The quarter: decide once<\/a><\/p>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7b0594df elementor-widget elementor-widget-heading\" data-id=\"7b0594df\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\"><a href=\"#month\">2. The month: one production day<\/a><\/p>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-32e702ae elementor-widget elementor-widget-heading\" data-id=\"32e702ae\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\"><a href=\"#week\">3. The week: publish, read, adjust<\/a><\/p>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2f8b2b83 elementor-widget elementor-widget-heading\" data-id=\"2f8b2b83\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\"><a href=\"#works\">4. What it looks like when it works<\/a><\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-520f3336 e-flex e-con-full e-con e-parent\" data-id=\"520f3336\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-514ae87 elementor-widget elementor-widget-heading\" data-id=\"514ae87\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Written by<\/p>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6efd8ee elementor-widget elementor-widget-heading\" data-id=\"6efd8ee\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Tom Feather<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7942ff56 elementor-widget elementor-widget-heading\" data-id=\"7942ff56\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Head of strategy, Feedra<\/p>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-37575e46 elementor-widget elementor-widget-heading\" data-id=\"37575e46\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Nine years planning quarters for consumer brands. Believes most content problems are calendar problems wearing a costume.<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7dc3f2d6 e-flex e-con-full e-con e-parent\" data-id=\"7dc3f2d6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2e9b2392 elementor-widget elementor-widget-heading\" data-id=\"2e9b2392\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Share<\/p>\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-77dc4ee0 e-flex e-con-full e-con e-parent\" data-id=\"77dc4ee0\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5364bb70 elementor-widget elementor-widget-button\" data-id=\"5364bb70\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.linkedin.com\/\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">LinkedIn<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4cc6015a elementor-widget elementor-widget-button\" data-id=\"4cc6015a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.instagram.com\/\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Instagram<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3db6593d elementor-widget elementor-widget-button\" data-id=\"3db6593d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.tiktok.com\/\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">TikTok<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t<section class=\"elementor-element elementor-element-46a03dc1 e-flex e-con-full e-con e-parent\" data-id=\"46a03dc1\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-7e0ce6af e-flex e-con-boxed e-con e-parent\" data-id=\"7e0ce6af\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-43b689d8 elementor-widget elementor-widget-heading\" data-id=\"43b689d8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Keep reading<\/p>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-20596a32 elementor-widget elementor-widget-heading\" data-id=\"20596a32\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">More from the studio.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-30f7d35a elementor-widget elementor-widget-gum_post_related\" data-id=\"30f7d35a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"gum_post_related.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"related-posts\">      <div class=\"related-post-container\">\r\n        <div class=\"related-post-wrap\">\r\n                  <a class=\"related-post-link\" href=\"https:\/\/www.wp-templatekit.codeinsolution.com\/feedra\/reading-a-retention-curve-without-lying-to-yourself\/\">\r\n            <div class=\"blog-image\" style=\"background-image:url(https:\/\/www.wp-templatekit.codeinsolution.com\/feedra\/wp-content\/uploads\/sites\/25\/2026\/09\/tile-verity-1.jpg\">\r\n            <div style=\"clear:both\"><\/div>\r\n            <\/div>\r\n          <\/a>\r\n                <div class=\"related-post-content\">       \r\n                <div class=\"post-metainfo\">\r\n          September 3, 2026        <\/div>\r\n                <a class=\"related-post-title\" href=\"https:\/\/www.wp-templatekit.codeinsolution.com\/feedra\/reading-a-retention-curve-without-lying-to-yourself\/\">Reading a retention curve without lying to yourself<\/a>\r\n                                 <\/div>\r\n      <\/div>\r\n    <\/div>\r\n              <div class=\"related-post-container\">\r\n        <div class=\"related-post-wrap\">\r\n                  <a class=\"related-post-link\" href=\"https:\/\/www.wp-templatekit.codeinsolution.com\/feedra\/five-brands-is-the-most-one-team-will-ever-carry\/\">\r\n            <div class=\"blog-image\" style=\"background-image:url(https:\/\/www.wp-templatekit.codeinsolution.com\/feedra\/wp-content\/uploads\/sites\/25\/2026\/09\/blog-5-1.jpg\">\r\n            <div style=\"clear:both\"><\/div>\r\n            <\/div>\r\n          <\/a>\r\n                <div class=\"related-post-content\">       \r\n                <div class=\"post-metainfo\">\r\n                  <\/div>\r\n                <a class=\"related-post-title\" href=\"https:\/\/www.wp-templatekit.codeinsolution.com\/feedra\/five-brands-is-the-most-one-team-will-ever-carry\/\">Five brands is the most one team will ever carry<\/a>\r\n                                 <\/div>\r\n      <\/div>\r\n    <\/div>\r\n              <div class=\"related-post-container\">\r\n        <div class=\"related-post-wrap\">\r\n                  <a class=\"related-post-link\" href=\"https:\/\/www.wp-templatekit.codeinsolution.com\/feedra\/what-41-minutes-buys-you-in-a-comment-section\/\">\r\n            <div class=\"blog-image\" style=\"background-image:url(https:\/\/www.wp-templatekit.codeinsolution.com\/feedra\/wp-content\/uploads\/sites\/25\/2026\/09\/blog-3-1.jpg\">\r\n            <div style=\"clear:both\"><\/div>\r\n            <\/div>\r\n          <\/a>\r\n                <div class=\"related-post-content\">       \r\n                <div class=\"post-metainfo\">\r\n                  <\/div>\r\n                <a class=\"related-post-title\" href=\"https:\/\/www.wp-templatekit.codeinsolution.com\/feedra\/what-41-minutes-buys-you-in-a-comment-section\/\">What 41 minutes buys you in a comment section<\/a>\r\n                                 <\/div>\r\n      <\/div>\r\n    <\/div>\r\n        <\/div><div class=\"not-empty\">&nbsp;<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Cutting 9:16, 4:5, 1:1 and 16:9 from the same afternoon, and why a film cropped after the fact looks it.<\/p>\n","protected":false},"author":1,"featured_media":64,"comment_status":"open","ping_status":"open","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[7],"class_list":["post-61","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-production","tag-the-feed"],"_links":{"self":[{"href":"https:\/\/www.wp-templatekit.codeinsolution.com\/feedra\/wp-json\/wp\/v2\/posts\/61","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.wp-templatekit.codeinsolution.com\/feedra\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.wp-templatekit.codeinsolution.com\/feedra\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.wp-templatekit.codeinsolution.com\/feedra\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.wp-templatekit.codeinsolution.com\/feedra\/wp-json\/wp\/v2\/comments?post=61"}],"version-history":[{"count":4,"href":"https:\/\/www.wp-templatekit.codeinsolution.com\/feedra\/wp-json\/wp\/v2\/posts\/61\/revisions"}],"predecessor-version":[{"id":184,"href":"https:\/\/www.wp-templatekit.codeinsolution.com\/feedra\/wp-json\/wp\/v2\/posts\/61\/revisions\/184"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.wp-templatekit.codeinsolution.com\/feedra\/wp-json\/wp\/v2\/media\/64"}],"wp:attachment":[{"href":"https:\/\/www.wp-templatekit.codeinsolution.com\/feedra\/wp-json\/wp\/v2\/media?parent=61"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.wp-templatekit.codeinsolution.com\/feedra\/wp-json\/wp\/v2\/categories?post=61"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.wp-templatekit.codeinsolution.com\/feedra\/wp-json\/wp\/v2\/tags?post=61"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}