{"id":41,"date":"2026-09-03T06:11:47","date_gmt":"2026-09-03T06:11:47","guid":{"rendered":"https:\/\/www.wp-templatekit.codeinsolution.com\/feedra\/why-we-plan-a-quarter-shoot-a-month-and-post-a-week\/"},"modified":"2026-09-03T06:11:53","modified_gmt":"2026-09-03T06:11:53","slug":"why-we-plan-a-quarter-shoot-a-month-and-post-a-week","status":"publish","type":"post","link":"https:\/\/www.wp-templatekit.codeinsolution.com\/feedra\/why-we-plan-a-quarter-shoot-a-month-and-post-a-week\/","title":{"rendered":"Why we plan a quarter, shoot a month and post a week"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"41\" class=\"elementor elementor-41\">\n\t\t\t\t<section class=\"elementor-element elementor-element-74901712 e-flex e-con-full e-con e-parent\" data-id=\"74901712\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-57f9619a e-flex e-con-boxed e-con e-parent\" data-id=\"57f9619a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-440da503 e-flex e-con-full e-con e-parent\" data-id=\"440da503\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-64810343 elementor-widget__width-auto elementor-widget elementor-widget-heading\" data-id=\"64810343\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/www.wp-templatekit.codeinsolution.com\/feedra\/\">Home<\/a><\/p>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2a35eec9 elementor-widget__width-auto elementor-widget elementor-widget-heading\" data-id=\"2a35eec9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">\/<\/p>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3cfa3f2a elementor-widget__width-auto elementor-widget elementor-widget-heading\" data-id=\"3cfa3f2a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/www.wp-templatekit.codeinsolution.com\/feedra\/blog\/\">Blog<\/a><\/p>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-31050240 elementor-widget__width-auto elementor-widget elementor-widget-heading\" data-id=\"31050240\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">\/<\/p>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-460416a3 elementor-widget__width-auto elementor-widget elementor-widget-gum_heading\" data-id=\"460416a3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"gum_heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"gum-widget-title\"><span class=\"section-main-title size-default\">Why we plan a quarter, shoot a month and post a week<\/span><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-57baf3d8 elementor-widget__width-initial elementor-widget-mobile__width-inherit elementor-widget elementor-widget-gum_heading\" data-id=\"57baf3d8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"gum_heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"gum-widget-title\"><h1 class=\"section-main-title size-default\">Why we plan a quarter, shoot a month and post a week<\/h1><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3206574e elementor-widget elementor-widget-gum_post_meta\" data-id=\"3206574e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"gum_post_meta.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<ul class=\"posts-meta\"><li class=\"list-meta\"><a href=\"https:\/\/www.wp-templatekit.codeinsolution.com\/feedra\/category\/strategy\/\"><i aria-hidden=\"true\" class=\"\"><\/i><span class=\"meta-text\">Strategy<\/span><\/a><\/li><li class=\"meta-divider\"><\/li><li class=\"list-meta\"><a href=\"https:\/\/www.wp-templatekit.codeinsolution.com\"><i aria-hidden=\"true\" class=\"\"><\/i><span class=\"meta-text\">admin<\/span><\/a><\/li><li class=\"meta-divider\"><\/li><li class=\"list-meta\"><a href=\"https:\/\/www.wp-templatekit.codeinsolution.com\/feedra\/2026\/09\/03\/\"><i aria-hidden=\"true\" class=\"\"><\/i><span class=\"meta-text\">September 3, 2026<\/span><\/a><\/li><\/ul>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/section>\n\t\t<div class=\"elementor-element elementor-element-9c711c9 e-flex e-con-full e-con e-parent\" data-id=\"9c711c9\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-42add5d0 elementor-widget__width-initial elementor-widget elementor-widget-gum_post_image\" data-id=\"42add5d0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"gum_post_image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"blog-featureimage\" style=\"background-image: url(https:\/\/www.wp-templatekit.codeinsolution.com\/feedra\/wp-content\/uploads\/sites\/25\/2026\/09\/blog-1-1.jpg)\"><img decoding=\"async\" src=\"https:\/\/www.wp-templatekit.codeinsolution.com\/feedra\/wp-content\/uploads\/sites\/25\/2026\/09\/blog-1-1.jpg\" title=\"\" alt=\"\" \/><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6bf9e1d8 e-flex e-con-boxed e-con e-parent\" data-id=\"6bf9e1d8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6f5fb715 elementor-widget elementor-widget-heading\" data-id=\"6f5fb715\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Planning week \u00b7 the quarter goes on paper before it goes on a calendar<\/p>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<article class=\"elementor-element elementor-element-18ef43ef e-flex e-con-full e-con e-parent\" data-id=\"18ef43ef\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-1fafb489 e-flex e-con-boxed e-con e-parent\" data-id=\"1fafb489\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-33e8c0ef e-flex e-con-full e-con e-parent\" data-id=\"33e8c0ef\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7e033b83 elementor-widget elementor-widget-heading\" data-id=\"7e033b83\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Three clocks run at once in a feed that works, and most brands try to run all of them at the same speed. The plan moves in quarters, the camera moves in months, and the feed moves in weeks. When those get collapsed into one calendar, the work starts arriving late and looking rushed, and nobody can say why.<\/p>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-acc2664 elementor-widget elementor-widget-text-editor\" data-id=\"acc2664\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>The quarter is where the argument happens. What is this brand for, who is it talking to, and what are we going to say that nobody else in the category can. That takes research and it takes disagreement, and it cannot be done in the same week as a shoot because a shoot has its own gravity: everything becomes about the shot list.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7e261514 elementor-widget elementor-widget-menu-anchor\" data-id=\"7e261514\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"quarter\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-55424a72 elementor-widget elementor-widget-heading\" data-id=\"55424a72\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The quarter: decide once, properly<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2b41ff4f elementor-widget elementor-widget-text-editor\" data-id=\"2b41ff4f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>We write the quarter down in plain language. Positioning, the two or three ideas we are testing, the formats we think will carry them, and the number we will judge it by in ninety days. It is usually two pages. If it needs more than that, the argument is not finished.<\/p><p>The plan also names what we are not doing. That sounds like a luxury and it is actually the most useful part: it is what stops a good week on one platform from quietly eating the budget for everything else.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3cb95eae elementor-widget elementor-widget-menu-anchor\" data-id=\"3cb95eae\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"month\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5332f8d5 elementor-widget elementor-widget-heading\" data-id=\"5332f8d5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The month: one production day<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-13212bdb elementor-widget elementor-widget-text-editor\" data-id=\"13212bdb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Filming happens once a month, on a day that is booked before the quarter starts. One day, planned to the hook, shot in the order that protects the hardest set-up. Everything else on the calendar is built from what that day produces, which is why the shot list comes from the plan and never from a mood board.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-52dad185 e-flex e-con-full e-con e-parent\" data-id=\"52dad185\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-17b3b998 elementor-widget elementor-widget-heading\" data-id=\"17b3b998\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">\u201cA film cropped after the fact always looks cropped after the fact.\u201d<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2e2a7823 elementor-widget elementor-widget-text-editor\" data-id=\"2e2a7823\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Four ratios come off the same afternoon: 9:16 for reels and TikTok, 4:5 for the feed, 1:1 for the grid and LinkedIn, 16:9 for longform. They are framed at the time, not cropped in the edit, because the difference is visible and audiences read it as effort or the lack of it.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-729affbd elementor-widget elementor-widget-menu-anchor\" data-id=\"729affbd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"week\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-248ef428 elementor-widget elementor-widget-heading\" data-id=\"248ef428\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The week: publish, read, adjust<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3a8e8a4b elementor-widget elementor-widget-text-editor\" data-id=\"3a8e8a4b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Publishing slots are fixed and everything else moves around them. On Friday we read the week: what held, what lost people and where, and what the comments actually said. The slots for next week are set against that, not against the plan we wrote in the first week of the quarter.<\/p><p>This is the part most calendars get wrong. A quarterly plan is not a schedule; it is a set of decisions. The schedule is a weekly thing and it should be allowed to change, or the plan becomes a document nobody reads by week three.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4da386d5 elementor-widget elementor-widget-menu-anchor\" data-id=\"4da386d5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"works\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-20bc5cf3 elementor-widget elementor-widget-heading\" data-id=\"20bc5cf3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What it looks like when it works<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4a3b93f0 elementor-widget elementor-widget-text-editor\" data-id=\"4a3b93f0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Kessel Running launched with no feed and a race ninety days out. Quarter written in week one, first production day in week two, five posts a week from week three. The format that carried it was the least polished one on the list: a phone on a tripod at 6am, three times a week. We would not have found it without the weekly read, and we would not have had the time to shoot it without the monthly day.<\/p><p>Ninety days later: 4.1M views, reach up 312 per cent, 58,000 new followers. The plan changed twice on the way. The clocks did not.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4169584d e-flex e-con-full e-con e-parent\" data-id=\"4169584d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-3642ef00 e-flex e-con-full e-con e-parent\" data-id=\"3642ef00\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6bc9b4ac elementor-widget elementor-widget-heading\" data-id=\"6bc9b4ac\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">In this piece<\/p>\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7d47f865 e-flex e-con-full e-con e-parent\" data-id=\"7d47f865\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4ad240b7 elementor-widget elementor-widget-heading\" data-id=\"4ad240b7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\"><a href=\"#quarter\">1. The quarter: decide once<\/a><\/p>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3d663c04 elementor-widget elementor-widget-heading\" data-id=\"3d663c04\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\"><a href=\"#month\">2. The month: one production day<\/a><\/p>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1e0ce6a0 elementor-widget elementor-widget-heading\" data-id=\"1e0ce6a0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\"><a href=\"#week\">3. The week: publish, read, adjust<\/a><\/p>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5a4fbcb1 elementor-widget elementor-widget-heading\" data-id=\"5a4fbcb1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\"><a href=\"#works\">4. What it looks like when it works<\/a><\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2657117a e-flex e-con-full e-con e-parent\" data-id=\"2657117a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-62d9fe1c elementor-widget elementor-widget-heading\" data-id=\"62d9fe1c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Written by<\/p>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-347a0918 elementor-widget elementor-widget-heading\" data-id=\"347a0918\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Tom Feather<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-77d3db49 elementor-widget elementor-widget-heading\" data-id=\"77d3db49\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Head of strategy, Feedra<\/p>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2146ce61 elementor-widget elementor-widget-heading\" data-id=\"2146ce61\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Nine years planning quarters for consumer brands. Believes most content problems are calendar problems wearing a costume.<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2b38209b e-flex e-con-full e-con e-parent\" data-id=\"2b38209b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-732bb02c elementor-widget elementor-widget-heading\" data-id=\"732bb02c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Share<\/p>\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4dc4e7cf e-flex e-con-full e-con e-parent\" data-id=\"4dc4e7cf\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-545fd0cb elementor-widget elementor-widget-button\" data-id=\"545fd0cb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.linkedin.com\/\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">LinkedIn<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-425af336 elementor-widget elementor-widget-button\" data-id=\"425af336\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.instagram.com\/\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Instagram<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-74c94ce2 elementor-widget elementor-widget-button\" data-id=\"74c94ce2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.tiktok.com\/\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">TikTok<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t<section class=\"elementor-element elementor-element-47ddd693 e-flex e-con-full e-con e-parent\" data-id=\"47ddd693\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-7187df18 e-flex e-con-boxed e-con e-parent\" data-id=\"7187df18\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6b00e40d elementor-widget elementor-widget-heading\" data-id=\"6b00e40d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Keep reading<\/p>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-70d4691f elementor-widget elementor-widget-heading\" data-id=\"70d4691f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">More from the studio.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1580d499 elementor-widget elementor-widget-gum_post_related\" data-id=\"1580d499\" data-element_type=\"widget\" data-e-type=\"widget\" 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What happens when they get collapsed into one calendar.<\/p>\n","protected":false},"author":1,"featured_media":44,"comment_status":"open","ping_status":"open","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[7],"class_list":["post-41","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-strategy","tag-the-feed"],"_links":{"self":[{"href":"https:\/\/www.wp-templatekit.codeinsolution.com\/feedra\/wp-json\/wp\/v2\/posts\/41","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.wp-templatekit.codeinsolution.com\/feedra\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.wp-templatekit.codeinsolution.com\/feedra\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.wp-templatekit.codeinsolution.com\/feedra\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.wp-templatekit.codeinsolution.com\/feedra\/wp-json\/wp\/v2\/comments?post=41"}],"version-history":[{"count":4,"href":"https:\/\/www.wp-templatekit.codeinsolution.com\/feedra\/wp-json\/wp\/v2\/posts\/41\/revisions"}],"predecessor-version":[{"id":174,"href":"https:\/\/www.wp-templatekit.codeinsolution.com\/feedra\/wp-json\/wp\/v2\/posts\/41\/revisions\/174"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.wp-templatekit.codeinsolution.com\/feedra\/wp-json\/wp\/v2\/media\/44"}],"wp:attachment":[{"href":"https:\/\/www.wp-templatekit.codeinsolution.com\/feedra\/wp-json\/wp\/v2\/media?parent=41"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.wp-templatekit.codeinsolution.com\/feedra\/wp-json\/wp\/v2\/categories?post=41"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.wp-templatekit.codeinsolution.com\/feedra\/wp-json\/wp\/v2\/tags?post=41"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}